In today’s fast-evolving digital landscape, choosing the right marketing partner can shape your business trajectory. With countless agencies making bold claims, SmartSites stands out as a results-driven, client-focused digital agency. Headquartered in Paramus, New Jersey, SmartSites has steadily earned a reputation for delivering impactful digital marketing solutions. This detailed review explores the agency’s background, services, values, and what truly sets them apart.
About the Company
SmartSites is a leading digital marketing agency offering a range of services including SEO, PPC, web design, and eCommerce solutions. Since its founding in 2011, the agency has grown to serve thousands of clients across various industries. The company is recognized for its transparent workflows, measurable results, and collaborative approach, helping businesses achieve sustainable online growth.
Company History
SmartSites was founded by brothers Alex and Michael Melen, driven by a shared passion for digital technology and entrepreneurship. What began as a small venture quickly grew into one of the most well-regarded agencies in the United States. Over the past decade, SmartSites has earned a place on the Inc. 5000 list multiple times, a testament to its growth and client satisfaction.
Founders and CEO
- Alex Melen is a tech entrepreneur and frequent industry speaker. His strategic oversight focuses on growth and innovation.
- Michael Melen leads operations, ensuring campaigns are executed efficiently and deliver results.
Together, they have cultivated a team culture that blends technical expertise with customer-focused service.
Mission and Vision
SmartSites is on a mission to empower businesses with marketing strategies that drive measurable success. Their vision is to be a client-first agency that evolves with technology while delivering value through ethical and effective digital practices.
Core Values
The agency is built around these guiding principles:
- Integrity – Transparency in every interaction and decision.
- Excellence – Commitment to high standards and consistent results.
- Innovation – Continuous learning and leveraging the latest tools.
- Collaboration – Engaging clients as partners, not just customers.
- Accountability – Owning outcomes and always striving to improve.
Services Offered
SmartSites provides an integrated suite of digital marketing solutions:
- Web Design & Development: Fully responsive websites that align with brand identity and user behavior.
- Search Engine Optimization (SEO): Comprehensive SEO strategies covering keyword research, on-page optimization, content, and technical improvements.
- Pay-Per-Click (PPC) Advertising: Google and Microsoft Ads management, focused on ROI and continual optimization.
- Social Media Advertising: Strategic ad campaigns that engage audiences and boost conversions.
- Email & SMS Marketing: Targeted lifecycle campaigns designed to retain and convert customers.
- Conversion Rate Optimization (CRO): Data-driven testing to improve website performance and lead conversion.
Key Features and Benefits
- Personalized account management for consistent communication
- Transparent, easy-to-understand performance reporting
- A multidisciplinary in-house team
- Customized strategies aligned with business objectives
- Focused on long-term ROI and business growth
Industry Focus / Niches Served
SmartSites works with a broad range of industries:
- Legal Services
- Healthcare and Wellness
- eCommerce
- Automotive Dealerships
- Real Estate
- B2B and SaaS Providers
Their team tailors strategies based on each industry’s unique customer behavior and regulatory environment.
Pricing & Packages
SmartSites offers customized pricing based on each project’s scope. Approximate starting points include:
- Website Design: Starting from $5,000
- SEO Services: Monthly retainers from $1,500–$5,000
- PPC Campaign Management: From $1,000/month plus ad spend
They cater to both short-term projects and ongoing retainers, depending on client goals and budgets.
Trial, Demo, or Free Tools
While full-service trials aren’t available, SmartSites provides a free initial consultation that includes:
- Website and SEO audits
- Competitor analysis
- Strategy outline tailored to business needs
This no-obligation consultation helps businesses evaluate their digital standing and potential.
Customer Testimonials & Reviews
SmartSites has received glowing reviews on platforms like Google, Clutch, and UpCity. Clients commend their professionalism, responsiveness, and focus on results. Many clients highlight long-term partnerships, citing continuous improvements and revenue growth.
Case Studies or Success Stories
A few client success highlights include:
- A law firm that saw a 300% increase in leads through combined SEO and PPC efforts.
- An eCommerce brand that achieved double-digit sales growth after a SmartSites-led website overhaul.
- A real estate agency that realized a 10x return on ad spend with targeted Google Ads campaigns.
Awards and Recognitions
SmartSites has earned industry recognition including:
- Inc. 5000 List of Fastest-Growing Companies (multiple years)
- Clutch Top Digital Marketing Agency
- Google Premier Partner status
- UpCity Excellence Award
Tools & Technologies Used
SmartSites uses top-tier marketing tools and platforms:
- Google Ads & Analytics
- SEMrush & Ahrefs
- WordPress, Magento, Shopify
- HubSpot & Salesforce
- CallRail for call tracking and attribution
Integration Capabilities
The agency supports seamless integrations with:
- CRM platforms like HubSpot and Salesforce
- CMSs like WordPress and Shopify
- APIs and tools such as Zapier for automation
- eCommerce systems and analytics platforms
Learning & Support Resources
SmartSites ensures clients are supported with:
- Educational blog content and case studies
- Onboarding documentation
- Monthly performance reviews
- Email and Slack-based communication
- Technical and creative support teams
Security & Privacy Practices
The agency follows best practices for digital security:
- SSL implementation on all websites
- Compliance with GDPR and data protection regulations
- Secure hosting and regular backups
- Internal access control protocols
- Multi-layered data protection strategies
Company Culture
According to employee feedback, SmartSites fosters a collaborative and supportive workplace. Highlights include:
- Clear career advancement paths
- Inclusive and innovative work culture
- Frequent team-building events
- Strong emphasis on personal and professional development
Pros and Cons Summary
Pros
- Full-spectrum digital marketing under one roof
- Strong track record with measurable client success
- Transparent workflows and honest reporting
- Scalable solutions for growing businesses
Cons
- May be outside budget for very small businesses
- High-level customization may require more onboarding time
Final Verdict
SmartSites delivers a strong mix of creativity, technical skill, and strategic insight. For businesses seeking a reliable, high-performing digital agency, SmartSites is a trusted partner that balances results with relationship-building. Their depth of expertise, personalized service, and impressive portfolio make them an excellent choice for companies aiming to elevate their online presence.
Office Address:
45 Eisenhower Drive, Suite 520
Paramus, New Jersey 07652
FAQs
Who should consider working with SmartSites?
Businesses across industries like legal, healthcare, eCommerce, and real estate looking for results-driven marketing.
How do I get started with SmartSites?
Book a free strategy session through their official website. https://www.smartsites.com/contact/
Do they handle website redesign projects?
Yes, they specialize in both new builds and redesigns across various platforms like WordPress, Shopify, and Magento.